Japanese speaking CRM Marketing Operations Executive

Japanese speaking CRM Marketing Operations Executive with excellent CRM, Marketing Campaign Analysis, email and SMS content creation and B2C campaign expertise is highly sought by a multiple award winning games studio based in Birmingham who are the UK’s largest privately owned mobile e-gaming studio! We currently have just over 300+ employees here at our Birmingham HQ and we offer some of the UK’s best career progression opportunities, the opportunity to work in a state-of-the-art games studio environment with our services offered across multiple platforms (web, mobile, tablet) with over 5mn+ customers here in the UK alone!

In this position, you will be responsible for creating engaging, innovative CRM strategies across a multitude of online platforms and manage a broad range of retention campaigns to keep our customers excited about new game releases and up-coming promotions. Alongside this you will be accountable for analysing campaigns, monitoring their performance and optimising where needed to ensure a high level of retention rate is kept throughout the customers’ life cycle.

In terms of your skill-set, you will have previous experience in a marketing/CRM team with good experience executing and planning B2C campaigns, and working with the in-house customer service team to ensure a promotional calendar is created utilising customer feedback to improve bonuses, promotions, campaigns etc.

Key skills we’re looking for…

  • Fluent Japanese speaker
  • 1+ year experience in Marketing/CRM Team
  • Experience using and optimizing CRM techniques (inc segmentation, A/B testing, campaign planning, implementation, evaluation etc.)
  • Experience implementing email and SMS content for CRM campaigns
  • Great attention to detail
  • Strong analytical skills (campaign tracking, performance monitoring, reporting, analysis etc.)

Bonus points for…

  • Experience within the online gaming/eGaming industry

Therefore, if you are a highly driven and insightful experienced Japanese speaking CRM marketing executive with expertise creating email and SMS content for CRM campaigns and you would like to join a multiple award winning eGaming studio who have been accredited as one of the ‘Top 1000 Companies to Inspire Britain’, been recognised by the BBC as a top technology employer and have a 1 star accreditation as a ‘Top Company to Work For’ then send in your CV today for review!

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