Japanese speaking Digital Marketing Executive
Japanese speaking Digital Marketing Executive is highly sought by a multiple award winning games studio based in Birmingham who are the UK’s largest privately owned mobile eGaming studio! We currently have just over 300+ employees here at our Birmingham HQ with our services offered across multiple platforms (web, mobile, tablet) with over 5mn+ registered customers here in the UK alone!
In this position, you will be responsible for contributing to and creating innovative Digital Marketing strategies, managing a broad range of campaigns (including SEO, Affiliate, Social Media) across multiple platforms to promote our suite of international online brands and products. You will analyse acquisition campaigns’ performance and optimise retention rates throughout customers’ life cycle, identifying opportunities and making data driven decisions to maximize commercial opportunities.
Through the planning, implementation and delivery of online campaigns, you will be responsible for building customer loyalty, driving interaction and engagement whilst always keeping an eye on performance and sales. You will analyse touch points and user experience across our brand websites, working closely with our Data Analysts to drive value and insight from our CRM and Digital acquisition related data. You will be tasked with understanding and analysing all aspects of our customer behaviour, to maximise customer lifetime value strategies, ensuring optimum profitability.
Collaborating closely with our in-house digital creative teams, you will provide creative, innovative ideas/briefs for a diverse range of marketing materials (including landing pages, videos, websites etc.), to support campaigns, whilst ensuring that all activity delivered is consistent and in keeping with our brand guidelines, as well as being best practice and fully compliant with all relevant legislation. You will also conduct competitor strategies analysis and research, keeping up to date with the latest market trends to identify key opportunities used to enhance the player experience, improve retention rates and profitability, and identify any cross selling opportunities.
Key skills we’re looking for…
- Fluent Japanese speaker (to increase our presence in the Asian market).
- Experience in the online casino/eGaming/gambling industry.
- Marketing experience (actively using and optimising digital campaigns, inc. segmentation, campaign planning, implementation and evaluation).
- Degree in Marketing (or similar field).
- Sound commercial awareness, with excellent skills in communication/building relationships and attention to details.
Therefore, if you are a skilled Japanese speaking Digital Marketing Executive and you would like to join a multiple award winning eGaming studio who have been accredited as one of the ‘Top 1000 Companies to Inspire Britain’, been recognised by the BBC as a top technology employer and have a 1 star accreditation as a ‘Top Company to Work For’ then send in your CV today for review!
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